The enormously popular campaign combined press, digital, DM, events and retail channels to leverage BHF’s 737 strong retail estate by placing hard-hitting creative as well as full window takeovers targeting direct mail.
Bag It. Beat It ran throughout September 2014, with the ambition of collecting 1 million bags. The current count stands at 1,168,474 surpassing all expectation and with more bags expected. The campaign generated an influx of responses and consumer participation on social media channels like Facebook and Twitter.