Calor Gas appoint DLKW Lowe as lead creative agency Posted on


Calor Gas, the UK’s leading supplier of LPG (Liquefied Petroleum Gas), has appointed DLKW Lowe as its creative agency following a competitive pitch for its £3.5m business. DLKW Lowe will be working on brand strategy and integrated creative communications.

Andy Brotherton, Head of Marketing at Calor: “This is the start of a very exciting chapter in the growth of the Calor brand.  DLKW Lowe is going to help fuel this growth by bringing this modern and forward thinking energy brand to life, and through reaching out to more domestic and business customers in more sectors than ever before.”

James Pool, Managing Partner at DLKW Lowe: “Calor is a brilliant business, famous for their ubiquitous red and blue cylinders that we see all around us.  But there’s so much more of the story to tell, and we look forward to sharing it with those customer groups who’ll enjoy it most.”

The appointment encompasses through-the-line campaigns including TV, print, outdoor, full service digital and DM; making full use of DLKW Lowe’s integrated capabilities.

DLKW Lowe has had a strong start to the year; the agency won Ofgem, Dementia Friends, the British Heart Foundation and Lenovo; the creative department was bolstered by respected creative team James and Andy from M&C Saatchi and most recently by the appointment of creative directors Amber Casey and Lovisa Silburn and Ryan Self as Head of Design; and new high profile work for SEAT, thetrainline.com and government initiative Dementia Friends were met with extensive PR across national TV and press.