DLKW Lowe launches Pension Wise for HM Treasury with integrated campaign Posted on


2 March 2015,

Today, DLKW Lowe and HM Treasury, the government’s economic and finance ministry, announce the launch of a campaign to promote the new pensions guidance service Pension Wise. Pension Wise has been set up in response to the new changes that are being made in April to how people access their pensions.

DLKW Lowe won the business following a pitch off the government roster at the end of 2014.

Pension Wise is the first port of call for consumers, offering free and impartial guidance to people with a defined contribution pension approaching retirement.

The integrated campaign running across TV, digital and print is driving awareness of the service and encouraging consumers to visit www.pensionwise.gov.uk to find out more. The campaign end line is ‘Your money. Your choice.’ The animated campaign features illustrations by designer Kerry Hyndman for animation company Studio AKA.

Tom Knox, chairman of DLKW Lowe explains, “We are proud to have been given the responsibility for communicating this significant reform to how pensions will work in the future. It is very important that people at, or approaching, retirement age are empowered to make informed choices about what they do with their money.”