DLKW Lowe Wins the British Heart Foundation Ad Account
We are delighted to announce that we have won the British Heart Foundation ad account.
The business moves from Grey London, which was responsible for the multiple-award winning “vinnie” campaign, featuring the footballer turned actor Vinnie Jones demonstrating the CPR technique.
The campaign picked up a gold Campaign Big Award and a gold Media Lion.
Grey withdrew from the AAR-managed pitch process in January. Other agencies that pitched for the business include Publicis London, M&C Saatchi and FCB Inferno.
Richard Warren, the chief executive of, DLKW Lowe, said: “We’re thrilled to be appointed, and are passionate about helping BHF become a world-class, cohesive, modern, integrated brand.