‘Free the Kids’ Campaign for Persil Picks up 4 Cannes Lions Posted on


Founded in 1954, Cannes Lions is an eight-day programme of creative inspiration, celebration, education and networking.

The most coveted creative accolades, The Lions, are judged and presented at the Festival. Over 40,000 submissions from 23 categories are put through rigorous, impartial assessment by respected industry representatives, showcased in onsite exhibitions and screenings before being awarded during a number of ceremonies.

This year MullenLowe London are proud to have been awarded no less than four Cannes Lions for our ‘Free the Kids’ campaign for Persil.

The awards were the following:

– Silver Lion for Campaign in the Print and Publishing category

–  Bronze Lion in the Integrated category

–  Bronze Lion for Campaign in the Outdoor category

–  Bronze Lion in the Outdoor category