GeoLotto, an online lotto game supported by UK lottery company Tipp24, has appointed DLKW Lowe as their creative agency following a competitive pitch. The appointment is effective immediately.
GeoLotto is being re-launched in September with hopes of revolutionizing the online gaming industry by introducing a new innovative lotto game to the UK market. The online game utilises Google maps software to divide the country into a grid of purchasable squares that are entered into a prize draw every Saturday for a chance to win a millions of cash prizes including a top prize of £1,000,000.
Wendy Collins, Managing Director GeoLotto comments:
“This is the start of a very exciting chapter for GeoLotto. DLKW Lowe have a proven track record of delivering effective campaign launches and we look forward to the results of our partnership.”
DLKW Lowe has been initially tasked with producing a fully integrated campaign to support the launch of Geolotto.com in the UK. The campaign is set to break in September across TV, print and online channels.
Tom Knox, DLKW Lowe Chairmen comments:
“We think GeoLotto is a fantastic innovation in online gaming with uniquely attractive game play and we look forward to the challenge of launching the brand and establishing it in the UK market”.
GeoLotto is supported by platform and game provider Geonomics and Tipp24. Tipp24 operates a number of companies in Spain and the UK, which enable over 2.9 million customers to participate in lottery-based games via the internet.