Oct 1st 2013:- London/Madrid:- Lowe Lowe and Partners has won the international pitch for advertising and digital duties for SEAT.
The pitch was led by LOLA (Lowe’s Spanish agency located in Madrid) and HUGE (their IPG sister digital agency) working with other Lowe offices across the network.
LOLA and HUGE will build an integrated agency team that will be based in Barcelona. This team will run the central business supported by the Lowe and Partners network offices who will be responsible for the business in market.
MICHAEL WALL, Global CEO of Lowe and Partners said “This was a comprehensive pitch process against some very strong agency networks. I’m really proud of how we answered the brief in a highly collaborative and integrated way. And how we demonstrated a real passion for both the brand and the opportunity across each of the offices involved. This was our network performing at its best”.
MIGUEL SIMOES, CEO of LOLA said ”LOLA exists to develop global creative ideas that build strong emotional bonds with people. That’s what we do; connect the heart of a brand with the hearts of people. To win the assignment to do this for an iconic Spanish brand such as SEAT is a great honour. Their product line up is strong; they are an ambitious client team. And together with our partners at HUGE, we have built a very compelling way to attract customers across both online and offline”.
CHRIS HAYES, GLOBAL CMO of HUGE said “We have enjoyed a terrific team dynamic with a client who is looking to innovate in digital. And to make sure that we use digital to connect to their customers in a more profound and useful way. This is a perfect brief for us”.
SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 83% of its vehicles, and is present in 77 countries. In 2012 SEAT had a total turnover of more than 6 billion euros, with overall deliveries amounting to 321,000 units.