Campaign Launches with ‘Stay well this Winter’
Public Health England, on behalf of itself, the Department of Health, NHS England, NHS TDA and Monitor, has appointed DLKW Lowe to supply an integrated marketing campaign for NHS services over the winter.
Winter is a key time of year for the health and social care system and this overarching campaign seeks to encourage key audience groups to take actions to increase their chances of keeping healthy over the winter, thus relieving pressure on urgent and emergency care services.
Sheila Mitchell, Director of Marketing Public Health England explains “xxx”
Jamie Elliott, CEO DLKW Lowe comments, “We love behavior change briefs, and are delighted to be tasked with ensuring those most at risk in the nation understand the right thing for them to do to stay well this winter”
This ambitious brief brings together previously disparate communication campaigns into one focused behavior-change programme, united by an inspiring core proposition and creative thought.
The integrated communications programme kicks off this week with a ‘Stay well this winter’ campaign. The campaign features real NHS staff including nurses, GPs and pharmacists and seeks to arm people with the information on what they can do to stay well during the winter months. The campaign will run from October to December across print, OOH, TV, radio, digital and DM.
The appointment was made following a competitive pitch within the Lot 1 government roster.