‘Nothing’s black and white’, RIBA Journal, 16th February 2016
MullenLowe’s new Shoreditch office C-Space has been featured in the distinguished RIBA Journal – the official publication of the Royal Institute of British Architects.
The article outlines how the architect’s firm Buckley Gray Yeoman ‘saw beyond the stained exterior’ of the old carpet building to create a ‘raw and industrial’ architectural feat; designed to mirror the City of London but draw tenants who were more interested in the cool bustle of Shoreditch.
The interior architect Studio Octopi, appointed by MullenLowe London, were tasked with the challenge of bringing together the three distinct MullenLowe Group agencies through an overarching concept which they describe as the ‘City of MullenLowe’ (complete with the unifying motto ‘Not for you, not for me, but for us’). This includes the rationale behind the shared space on the ground floor which ‘adopts the role of town square’, brought to life by park benches and a table ‘river’. Consistent material palettes are used throughout the four floors, with slight colour variances to help maintain the individual ‘arms’ of each agency
Perhaps the most revolutionary feature outlined is MullenLowe London’s collaboration with the interior design company to rework the ‘traditional ad agency layout of closed offices for creative teams…into semi-open enclosures along a central spine’. This encourages more collaboration and integration between the different disciplines, whilst the three quarter height partitions ‘keeps a level of privacy and required in such concept-intensive and competitive work’.
Find the full article online here: https://www.ribaj.com/buildings/nothing-s-black-and-white