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MullenLowe London has appointed Denis Kakazu to the newly-created role of head of art.

Campaign, 11 September 2015 By Michelle Perrett He will oversee all visual output across the agency’s clients as well as the DLKW Lowe brand, which is to rebrand as MullenLowe London following the merger of the Interpublic agencies Lowe and Partners and Mullen earlier this year. Kakazu will be one of the agency’s key creative directors and will report into…

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#lunchmatch Week 14-18 Sept 2015

Support the Refugee Crisis, donate your lunch money! Calling Adland. Finally an opportunity to put those trips to Pret to good use. For one week only, we want to unite all London agencies to pool together their lunch money and donate it to the refugee crisis in Syria. How does it work? Whatever you pay…

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A father gets to say the goodbye he couldn’t in this chilling campaign about heart...

ADWEEK, 24 August, 2015 By David Gianatasio This quietly terrifying multi-channel campaign from the British Heart Foundation strives to keep its audience off balance in more ways than one. Surprise is the key theme of the campaign, breaking today via DLKW Lowe in London. Each facet mimics the swiftness and unexpectedness of the malady itself….

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British Heart Foundation launches new multichannel brand campaign

Marketing Week, 24 August, 2015 British Heart Foundation aims to dispel stereotypes around heart disease. The British Heart Foundation is hoping to deliver an “emotional punch” with a new marketing campaign that focuses on the devastation heart disease can wreak on friends and families. It says it is aiming to show that it is not…

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Cif launch partnership with English Heritage

Cif, one of the world’s leading cleaning brands from Unilever, has launched a campaign to promote their three year partnership with English Heritage. Together, Cif and English Heritage, the charity that cares for over 400 of the country’s finest historic sites, are going to make England shine by restoring our national sites and monuments. ‘Centuries…

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In Defence of Sexy

Huffington Post, 7 August, 2015 By Anna Vogt, Head of Strategy, DLKW Lowe I must admit that I was baffled by the controversy the ‘Are you beach body ready’ poster caused. For those of you who don’t take the tube in London, it’s a poster with a good looking woman in a bikini. It’s advertising…

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Creative duo take home Radio Award

Creative team James Millers and Andy Long have been awarded the June Aerial Award for their work with Persil. The Aerial Awards are a monthly celebration of the Best of British Radio Advertising and the people who make it happen, with judging carried out by some of advertising’s most respected figures.  JUNE Winning ad: Persil ‘Future…

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Persil launches new global campaign featuring breakdancing prodigy ‘B-Girl...

Fast Company, 21st July 2015 ‘We’ve come a long way from simply messing about in puddles.’ Seven years into its “Dirt is Good” positioning and detergent brand Persil is still finding new ways for kids to get themselves filthy. The original “Dirt is good” spot from 2008 was a thoughtful and rather melancholic affair, created by BBH,…

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‘Token Man’ – Richard Warren on industry diversity

The Drum, July 10th 2015 In a new initiative from the founder of Creative Social, Daniele Fiandaca, a series of prominent women from across the marketing industry interview male figures about their views on gender imbalance and diversity in the industry. In the first of this gender diversity series, Emma Perkins, executive creative director of…

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Sure launches tactical tube strike campaign

With London facing the biggest Tube Strike it has seen over the last 10 years many Londoners will be faced with the dilemma of finding different ways to travel from A – B. Sure, the world’s number 1 antiperspirant, and DLKW Lowe thought this would be a perfect opportunity to let everyone know that, even…

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Samaritans appoints DLKW Lowe to take on new creative brief

Leading charity Samaritans is delighted to announce the appointment of DLKW Lowe to fulfil its new creative brief. Following a three way pitch, DLKW Lowe will deliver a new targeted awareness raising campaign for Samaritans as part of the award-winning cross-industry suicide prevention programme, funded by Network Rail on behalf of the rail industry, which…

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Can Your Lions

Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal. MullenLowe Group is asking, inviting and challenging all of the winning agencies and companies at Cannes to join the cause….