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Best Integrated Award at MAA Best Awards 2015

On the 5th of March DLKW Lowe, Lowe Open & Lowe Profero were awarded Best Integrated at the MAA Best Awards for our British Heart Foundation Bag It. Beat It campaign. The enormously popular campaign combined press, digital, DM, events and retail channels to leverage BHF’s 737 strong retail estate by placing hard-hitting creative as well as full window takeovers targeting direct mail….

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The Electoral Commission launch national campaign ahead of the General Election

17th March, 2015 Nearly 7 in 10 people don’t know the deadline to register to vote DLKW Lowe and The Electoral Commission have launched a major public awareness campaign to remind people they must register to vote by the April 20 deadline if they want to take part in the General Election. The campaign features…

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General election 2015: Hidden cameras used in new voter registration advert

BBC News, 17th March 2015 The Electoral Commission says it has turned to “behavioural economics” to try to persuade people to register to vote at the general election. An advert shows people being stopped from doing things they thought they were able to do, like walking through a park and pouring ketchup on their food….

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Campaign Editor Claire Beale on ECDC

Campaign Magazine, 12th March 2015 By Claire Beale, Editor Campaign Magazine Creatives: rise up, claim ownership (have a beer) You can sniff a degree of nervousness on the industry air today. A new Executive Creative Directors Council is being launched down at the IPA. The beer’s chilling, the nibbles are on order. But will anyone…

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Alzheimer’s charity hails one million ‘dementia friends’

BBC News, 21 February 2015 One million people have now signed up to be ‘Dementia Friends’ as part of a program to transform the way the nation thinks about the disease. The scheme, launched by the Alzheimer’s Society, teaches people to spot the signs of the illness and help sufferers in the community. It is…

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‘Why the industry must drop its obsession with the 9 to 5 office job to retain...

Marketing Magazine, 5 March 2015 By Lisa Unwin, Founder ‘SHE’S BACK’ Ahead of this year’s International Women’s Day, Lisa Unwin, founder of She’s Back, asks why marketing departments and creative businesses are failing to make their working practices family friendly. Look around any marketing department and you will see a plethora of very capable young…

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DLKW Lowe launches Pension Wise for HM Treasury with integrated campaign

2 March 2015, Today, DLKW Lowe and HM Treasury, the government’s economic and finance ministry, announce the launch of a campaign to promote the new pensions guidance service Pension Wise. Pension Wise has been set up in response to the new changes that are being made in April to how people access their pensions. DLKW Lowe…

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Top 3 spot for DLKW Lowe in AAR New Business report 2014

The 2014 New Business annual report, released by AAR in early February, placed DLKW Lowe within the top 3 agencies for New Business wins and opportunities, cementing 2014 as the most successful year for new business since the Lowe and Partners merger. With an 84.6% pitch conversion rate DLKW Lowe captured 11 wins from 13 opportunities,…

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She’s Back asks ‘Where did all the women go?’

DLKW Lowe supports research project launched to highlight the value to be gained if organisations re-engage with senior women they lost. How much could creative and corporate Britain gain by attracting back some of the talented, experienced and qualified women who leave the workforce every year because the demands of a career and childcare just…

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Why DLKW Lowe’s stroke work is ‘the most effective public health advertising...

Campaign Magazine, 17 February 2015 By Charlie Snow, Chief Strategy Officer Charlie Snow, the Chief Strategy Officer at DLKW Lowe, explains why the Interpublic agency’s work to raise awareness of the risk and symptoms of stroke has been hailed as so effective. A few weeks after the stroke “act FAST” campaign launched in 2009, a…

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DLKW Lowe launches digital content production company MAKE

DLKW Lowe has launched MAKE, an in-house dedicated digital content production company based at DLKW Lowe’s London office. Head of MAKE, Isaac Bell, will lead the business and manage a team of dedicated filmmakers. MAKE will create online film content, broadcast TV spots, animatics, motion graphics and promotional videos working across clients of the Lowe…

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Stroke campaign ‘saved 4,000 from serious disability’

BBC News, 2 February 2015 A campaign to publicize stroke symptoms saved 4,000 people from long-term disabilities, according to Public Health England. The Act Fast campaign highlights the fact that problems with speech and weakness in the face and arms should prompt a call to 999. But PHE says 10,000 more strokes could be prevented…