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DLKW Lowe launch London focused campaign for Morrisons.com

14 July 2014, London – DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West…

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Calor Gas appoint DLKW Lowe as lead creative agency

Calor Gas, the UK’s leading supplier of LPG (Liquefied Petroleum Gas), has appointed DLKW Lowe as its creative agency following a competitive pitch for its £3.5m business. DLKW Lowe will be working on brand strategy and integrated creative communications. Andy Brotherton, Head of Marketing at Calor: “This is the start of a very exciting chapter in…

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DLKW Lowe captures global Lenovo brief

By Jeremy Lee, campaignlive.co.uk, DLKW Lowe has picked up the global advertising account for the launch of Lenovo’s Yoga tablet range. The agency won the business after a competitive pitch and has been briefed to produce work for the Chinese electronics company across Europe, the US and Asia.
 
The account was previously handled by Saatchi…

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‘From the moment you fall pregnant you start to worry’: Four working mothers...

It’s tough for working parents, particularly women, to navigate the advertising industry landscape, as recent research by NABS highlights. Here, Jen Faull digests some of the key findings and speaks to some successful women in advertising, who also happen to be mothers, to get their take on balancing work with family.  The ad industry is…

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Celebs unite to help recruit one million dementia friends

Some of England’s best-loved performers are starring in our new short film, part of which will be aired as an advert, to raise awareness of a new Dementia Friends campaign from Public Health England and Alzheimer’s Society highlighting that people with dementia can still live fulfilling and rewarding lives with a little help, understanding and…

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Morrisons New Marketing Campaign Brings Together Its Passion For Food With Its Commitment...

01 May, 2014: Morrisons today launched a new integrated marketing campaign as it looks to position itself as a new, lower priced retailer. The “I’m Your New Cheaper Morrisons” brand repositioning will see the retailer cut the cost of over 1,200 everyday favourites in store and online. The moves are not short term reductions but…

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DLKW Lowe Appoints Ryan Self as Head of Design

DLKW Lowe announces the appointment of Ryan Self as Head of Design. In his new role Self takes responsibility for the agencies design output across brands including the British Heart Foundation, thetrainline.com, Morrisons, Persil and SEAT. Self will report to Executive Creative Directors Richard Denney and Dave Henderson. The appointment is effective immediately. Dave Henderson,…

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thetrainline.com’s New Ad Campaign Makes a Bold Statement

This week sees the launch of thetrainline.com’s brand new advertising campaign supporting the incredibly helpful thetrainline.com app. The campaign demonstrates that you’d be crazy if you booked train tickets any other way by irreverently celebrating everything that thetrainline.com app can help you with as well as everything it can’t, with the playful tag line “Brilliant…

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DLKW Lowe bolsters creative department

18 April 2014, London – DLKW Lowe announces the appointment of Creative Directors Amber Casey and Lovisa Silburn. The team are set to work across a number of agency clients and will report directly to Dave Henderson and Richard Denney, joint executive creative directors. The appointment is effective immediately. Dave Henderson, joint executive creative director…

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Success for DLKW Lowe at the British Arrows Awards

We are thrilled to have come home from the British Arrows Awards with two Silver awards for our ‘Symmetry’ campaign for Marie Curie in the Best 60-90 TV commercial and Best 60-90 Cinema commercial categories. Created from an initial idea that your last moments should mean as much as your first, our campaign for the…

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Creativity Demystified: How to spot it and what it actually is

Creativity – a word that is bandied around, but a concept that we rarely stop and think about. What does it actually mean? Would we be able to identify a creative work? Dave Henderson and Richard Denney, executive creative directors at DLKW Lowe, share what creativity means to them. After gravity, creativity is probably the…

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DLKW Lowe Wins the British Heart Foundation Ad Account

DLKW Lowe Wins the British Heart Foundation Ad Account We are delighted to announce that we have won the British Heart Foundation ad account. The business moves from Grey London, which was responsible for the multiple-award winning “vinnie” campaign, featuring the footballer turned actor Vinnie Jones demonstrating the CPR technique. The campaign picked up a…