4 June, London – The Post Office has released an online film ahead of the new travel campaign due to launch on Monday 8 June. The teaser trailer gives a glimpse behind the scenes of the TVC shoot and reveals the new campaign will feature UK actor Simon Bird.
The tongue-in-cheek film, created by agency DLKW Lowe, follows Simon playing himself as he prepares for the rigours of shoot day. We see him rehearsing “straight forward, undemanding” roller choreography before picking up again with him on set for filming. Simon is the consummate professional, seemingly un-phased by the production and the high levels of physical exertion required (until we meet his stunt double.)
The film, shot by Giorgio Bruni of STINK, is teasing the launch of the new Post Office travel campaign launching on Monday 8 June. It is the first campaign from DLKW Lowe since their appointment as lead creative advertising agency in November 2014.