The WARC 100, an annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, has named MullenLowe Lintas Group in India the Top Creative Agency in the World. MullenLowe is the first agency to claim the number one position as Top Creative Agency in the World for two consecutive years. Additionally, the MullenLowe Group global network has retained its 4th place position as Top Creative Network for the second year in a row.
The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.
“It’s hard enough to top the creative agency rankings in the WARC 100; to achieve that feat two years in a row is exceptional. The scores reflect a series of breakthrough ideas developed for a range of clients, and a commitment to showing the effectiveness of those ideas,” said David Tiltman, Head of Content, WARC.
MullenLowe Group saw a significant representation in the WARC 100 listing; in addition to campaigns from MullenLowe Lintas Group, two other agencies from the network, MullenLowe U.S. and GGH MullenLowe in Germany, were featured.
· #9: MullenLowe Lintas Group for Hindustan Unilever ‘Kan Khajura Tesan’
· #7: MullenLowe Lintas Group for Idea Cellular ’No Ullu Banaoing
· #25: MullenLowe Lintas Group for Havells Appliances ‘Respect Women’
· #34: MullenLowe US for American Greetings ‘The World’s Toughest Job’
· #39: MullenLowe Lintas Group for Tata Tea ‘PO49’
· #58: GGH MullenLowe for EXIT Deutschland ‘Nazis Against Nazis’
· #91: MullenLowe Lintas Group for Unilever’s Lifebuoy ‘Help a Child Reach Five’
The WARC 100 top ranking builds on recent strategic and effectiveness success around the MullenLowe Group network including being named Agency of the Year at the India Effies, and winning the North America Grand Effie for American Greetings ‘World’s Toughest Job’.
“Through our challenger thinking, we have delivered some of the most effective, high profile communications ideas in the global marketplace, and the WARC 100 ranking is recognition of this work for a broad range of our clients in the top international markets we serve. To be named the Top Creative Agency for the second year in a row is a tremendous honor for the MullenLowe Group and demonstrates our focus on delivering an unfair share of attention for our clients’ brands,” says Alex Leikikh, Global CEO, MullenLowe Group.