Winning Ways with Sir Clive Woodward OBE Posted on


On Tuesday 15 March the agency, our clients, friends and industry greats gathered together to hear the man, the myth, the legend Sir Clive Woodward OBE give a highly impressive and motivational talk on ‘The DNA of a champion’.

As an agency our aim is to get an Unfair Share of Attention for our clients’ brands and it was this ethos that originated The Unfair Series, an on-going calendar of talks to give us an unfair advantage in the workplace.

Sir Clive’s talk was based on the notion that ‘Great Teams Are Made of Great Individuals’; he identified four criteria which he believes characterise a champion individual or team in both business and sport. The components that made up the ‘DNA’ of a champion were hard work, thinking, learning and talent. The presentation detailed each of these criteria and how they can be coached to achieve high performing teams. Buoyed up by Sir Clive’s charismatic presence (and an open bar) everyone left feeling excited and motivated.

Plans are currently afoot for The Unfair Series #003 so stay tuned…..

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