Underwear brand sloggi release a new mini-series in continued support of the new ZERO Feel range – seemless bodywear with no wires or fastenings that seeks to revolutionise the bra category.

The work introduces the notion of ‘Branger’ (Noun: The feeling of intense anger at the bra that is slowly killing you.)

The work features comedian Janine Harouni who, in 6 mini episodes, takes the viewer through the various stages of Branger including acceptance, denial, epiphany, relapse through to being truly unfastened.

The work will appear online and in social with a media partnership in the UK with Lauren Laverne’s The Pool – the female-focussed online platform which produces original content on everything from people and politics to food and fashion.