We have launched a new integrated marketing campaign for Morrisons as it looks to position itself as a new, lower priced retailer. The “I’m Your New Cheaper Morrisons” brand repositioning saw the retailer cut the cost of over 1,200 everyday favourites in store and online.

The supporting marketing activity launched with new TV adverts as well as billboard and bus stop executions, print cover wraps including the Metro and The Sun and homepage takeovers across key lifestyle and social media sites. There is also extensive in-store messaging.

The TV ads capture the nation’s love of food in real everyday moments, highlighting truths about food that everyone will recognise. Each advert features an everyday favourite that is now cheaper at Morrisons.