Morrisons’ brand purpose is to make good food cheap. We have worked with them since 2006, helping them to communicate this principle to shoppers nationwide.
In partnership with Ant and Dec, our latest campaign gives shoppers a tour of the vast and vibrant array of produce on Market Street – market food at market prices. Morrisons also prepare more fresh food instore every day than any other supermarket. This campaign introduces shoppers to the experts that make it happen; Morrisons’ academy trained butchers, bakers, fishmongers, cheesemongers and florists.