Pension Wise is the first port of call for consumers, offering free and impartial guidance to people with a defined contribution pension approaching retirement.

The integrated campaign running across TV, digital and print is driving awareness of the service and encouraging consumers to visit www.pensionwise.gov.uk to find out more. The campaign end line is ‘Your money. Your choice.’ The animated campaign features illustrations by designer Kerry Hyndman for animation company Studio AKA.