Our fully integrated campaign ‘Stronger Together’ for Persil supports the launch of Persil’s new innovative Dual Action Capsules, which bring together advanced stain remover powder and liquid detergent for the first time ever in the laundry category.
The hero ad for the campaign ‘A Persil Story of Togetherness’ shows two young girls playing together in the garden to set up a dinner date across their neighbouring fence for their respective single parents. Engaging with audiences on an emotional level the ad demonstrates how when we work together, we achieve more, drawing a parallel with the products superior combined cleaning power.
The ad is supported by digital and shopper executions which based on the same strategy, focus on announcing the product and convincing mums to purchase by introducing more functional demonstrations of cleaning prowess. Key executions including a website re-skin, online video testimonials from mums, buzz agent tester packs, social media feed takeovers, in-store communications, e-commerce, direct marketing, VOD pre-rolls, print and OLA.
The campaign launches in the UK and France and will be followed by further European rollouts.