Marie Curie provides free nursing care to people with terminal illnesses, as well as vital support to their loved ones. Ahead of Marie Curie’s ‘Great Daffodil Appeal’, their annual fundraising initiative, we needed to remind people of the important work they do; of their core brand purpose – ‘to help people live when they are dying’.

Our campaign ‘Symmetry’, framed the charity’s work in the moments we all experience – firsts and lasts. The ad showcases life’s poignant and symmetrical milestones; first birthdays and final birthdays, first kisses and final kisses, and first and last words. It shows that our last moments should mean just as much as our first, and that providing end of life care can help make that a reality.