Dole has launched into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends.

Our TV work shows the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life, right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness.

For the print and digital OOH work, real fruit was blown-up using dynamite.