Our fully integrated marketing campaign for The Electoral Commission was created to promote an impartial guide to voting for the independence referendum, which is being sent to every household in Scotland.
The Voting Guide (designed by DLKW Lowe) is being sent to over 2.5 million households and contains factual information on how to register to vote and the different ways of casting a referendum vote. The 12 page guide also contains information from the two lead campaign groups at the referendum, Yes Scotland and Better Together, along with a joint statement from the Scottish and UK Governments on what would happen after the referendum in the event of either a ‘yes’ or ‘no’ result.
Our ‘unmissable’ integrated campaign includes TV, radio, OOH, print and online advertising, to raise awareness of The Guide and remind people that they need to be registered to vote by the 2 September deadline.
The visually arresting TV spot, entitled “Unmissable”, is directed by Nadia of Academy Films (credits include music videos for The 1975, Naughty boy, Maverick Sabre and Rae Morris). In this serene and evocative film we see a neon sign juxtaposed against Scottish landscapes and typical urban scenes.
The campaign has been met with positive PR across national as well as industry press: