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Campaigns for Good Awards: Agency of the Year revealed This article was originally posted on Campaign Winner: MullenLowe London The London office of the global marcomms group used three key arguments to prove it deserves the prestigious Agency of the Year accolade. Firstly, and simply, the sheer volume and variety of good-cause campaigns executed across…

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War. What is it good for?

Written by Laurence Green and originally posted on Campaign There’s a new book that should be sitting on a strategist’s desk near you, but probably isn’t. Sean McFate’s Goliath has been called “The Freakonomics of modern warfare” by its publishers – and called a lot worse elsewhere – as it dares to skewer the West’s inability to win the…

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Forget Me Not: Why We Are Programmed To Forget

Written by Phil Rumbol and originally posted in The Marketing Society‘s new EMPOWER magazine When did marketing become so annoying? Earlier this year Keith Weed spoke at the ISBA Conference about the breakdown in trust between advertisers and consumers. The days of consumers enjoying TV ads more than the programme are a distant memory, with…

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Building an agency, invaluable lessons in advertising and the future of privacy

Written by Katy Cowan and originally published on Creative Boom. Laurence Green has had quite the journey on his way to becoming Executive Partner of MullenLowe Group UK, one of the world’s largest advertising agencies. Learning the tools of the trade at Lowe in the ’90s, he went on to co-found and chair Fallon London, which was…

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When advertising does good, good things happen in turn

Written by Laurence Green and originally published on Campaign Advertising has an image problem. It’s a terrible irony and an inconvenient truth for all of us who ply our trade in that big tent. But we can’t pretend it’s not the case; the year began with the Advertising Association’s gloomy declaration that trust in advertising is at…

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The South American Creative Invasion

‘When you work in Colombia, you have to show where things have worked before. Here, you’re inventing this shit’ Jose Miguel Sokoloff Chief Creative Officer, MullenLowe Group UK Drug lord Pablo Escobar was among the forces that took Jose Miguel Sokoloff home. Amid an exodus of foreign talent at the height of the Colombian conflict,…

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Tom Knox on The Co-Operative Bank And Ethical Banking

Written by Tom Knox and originally published on Finance Digest One of the most significant marketing trends of the last few years has been the rise of so- called ‘purpose brands’, as marketers look to tap into the increasingly values-driven mindset of consumers. At advertising agency MullenLowe we have expertise in working with clients who buy…

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Exciting Lies and Boring Truths by Laurence Green

We must remember that truth is our strategic sword and maybe even our creative answer. This column’s timing is somewhat contrary. It lands in the midst of the strategy awards season – like Cannes but with less rosé and more graphs – but speaks to the kind of thinking that jurors typically disdain. The stuff…

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The Car in Front is a Volvo

Written by Laurence Green and originally published on Campaign “I think you are mistaking my orders for suggestions.” That’s one of the more definitive pieces of client feedback I’ve received. And it came at a classic creative development pinch point: where local market needs (and advertising tastes) collide with global or regional edicts – and tastes. No…

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Strategist of The Year

Huge congratulations to Jo Arden, CSO MullenLowe London, who has been named ‘Strategist of the Year’ in the Campaign UK Agency of the Year 2018 awards! Of her win, Campaign Magazine says: “Jo Arden is overdue a little industry acclaim. She is a critical player at her agency MullenLowe London, leading a department that picked…

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What Marie Kondo can teach retailers by Peter Moody

Marie Kondo is the undisputed queen of decluttering. Through her award-winning book ‘The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing’ and her recent Netflix show ‘Tidying Up with Marie Kondo’, she has shown how people can ‘spark joy’ by re-organising their lives. However, decluttering isn’t just about having a cleaner…

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MullenLowe Open’s Justyna Pospychala shares her words of wisdom

Great strategists know that in advertising things don’t always need to make sense. Tell us a bit about yourself, what do you do? I am an experienced Planning Director currently working for MullenLowe Open, the global CX Activation Agency, headquartered in London. My role is a mixture of hands-on planning and agency leadership. I have…