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DLKW Lowe and Lowe Open Awarded Euro Effie for Persil Dirt Is Good Campaign

On 17 September DLKW Lowe and Lowe Open celebrated a joint silver Euro Effie award win for Persil’s Dirt Is Good ‘For Whatever Life Throws‘ campaign. The Euro Effie, a symbol of proven advertising effectiveness, promotes and recognises excellence in marketing communications, and is a highly prestigious award within the industry. The joint entry from…

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Game on as GeoLotto appoints DLKW Lowe as creative agency

GeoLotto, an online lotto game supported by UK lottery company Tipp24, has appointed DLKW Lowe as their creative agency following a competitive pitch. The appointment is effective immediately. GeoLotto is being re-launched in September with hopes of revolutionizing the online gaming industry by introducing a new innovative lotto game to the UK market. The online…

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Electoral Commission launches Scottish independence referendum campaign

The Electoral Commission has launched a campaign to promote its impartial guide for voting in the forthcoming Scottish independence referendum. The ‘Unmissable’ campaign, by DLKW Lowe, seeks to raise awareness of a voting guide being sent to more than 2.5 million households in Scotland ahead of the referendum on 18 September.The 12-page guide (right) contains…

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Electoral Commission launch informative Scottish Independence Referendum campaign

Visually arresting integrated campaign launches today The Electoral Commission has today launched an integrated marketing campaign, created by DLKW Lowe, promoting an impartial guide to voting for the independence referendum, which is being sent to every household in Scotland. The Voting Guide, also designed by DLKW Lowe, is being sent to over 2.5 million households…

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Alexandre Okada Appointed by DLKW Lowe

London 17th July: – Alexandre Okada has joined DLKW Lowe to lead the creative department across the network dedicated to the Unilever detergent mega brand Persil. Unilever is Lowe and Partners’ biggest client globally (representing brands including Magnum, Clear, Signal, Rexona and Knorr) and has been with the network for over 50 years.  Alexandre will…

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DLKW Lowe launch London focused campaign for Morrisons.com

14 July 2014, London – DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West…

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Calor Gas appoint DLKW Lowe as lead creative agency

Calor Gas, the UK’s leading supplier of LPG (Liquefied Petroleum Gas), has appointed DLKW Lowe as its creative agency following a competitive pitch for its £3.5m business. DLKW Lowe will be working on brand strategy and integrated creative communications. Andy Brotherton, Head of Marketing at Calor: “This is the start of a very exciting chapter in…

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DLKW Lowe captures global Lenovo brief

By Jeremy Lee, campaignlive.co.uk, DLKW Lowe has picked up the global advertising account for the launch of Lenovo’s Yoga tablet range. The agency won the business after a competitive pitch and has been briefed to produce work for the Chinese electronics company across Europe, the US and Asia.
 
The account was previously handled by Saatchi…

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‘From the moment you fall pregnant you start to worry’: Four working mothers...

It’s tough for working parents, particularly women, to navigate the advertising industry landscape, as recent research by NABS highlights. Here, Jen Faull digests some of the key findings and speaks to some successful women in advertising, who also happen to be mothers, to get their take on balancing work with family.  The ad industry is…

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Celebs unite to help recruit one million dementia friends

Some of England’s best-loved performers are starring in our new short film, part of which will be aired as an advert, to raise awareness of a new Dementia Friends campaign from Public Health England and Alzheimer’s Society highlighting that people with dementia can still live fulfilling and rewarding lives with a little help, understanding and…

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Morrisons New Marketing Campaign Brings Together Its Passion For Food With Its Commitment...

01 May, 2014: Morrisons today launched a new integrated marketing campaign as it looks to position itself as a new, lower priced retailer. The “I’m Your New Cheaper Morrisons” brand repositioning will see the retailer cut the cost of over 1,200 everyday favourites in store and online. The moves are not short term reductions but…

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DLKW Lowe Appoints Ryan Self as Head of Design

DLKW Lowe announces the appointment of Ryan Self as Head of Design. In his new role Self takes responsibility for the agencies design output across brands including the British Heart Foundation, thetrainline.com, Morrisons, Persil and SEAT. Self will report to Executive Creative Directors Richard Denney and Dave Henderson. The appointment is effective immediately. Dave Henderson,…