“Trying to demonstrate how clever you are tends to leave people thinking quite the opposite.” Tell us a bit about yourself, and what you do. I’m a strategist and an agency leader. Since 2012, I have jointly run MullenLowe Open, the CX Activation agency inside the MullenLowe Group as the Global CSO. We are headquartered…
2019 marks another turning point in fintech as the big four legacy banks’ share of current accounts has shrunk to about 70%, from 92% a decade ago. Brands such as Monzo, Starling and Revolut have, in contrast, added hundreds of thousands of customers to their ranks. Revolut claims to be Europe’s fastest-growing fintech brand, adding…
Danone Early Life Nutrition, market leaders in the baby feeding sector, today announced it has selected MullenLowe Open, the global CX activation network within MullenLowe Group, to co-create and deliver an exciting future for their baby club programmes. The appointment comes after a four-way competitive pitch process and is effective immediately. The agency’s initial focus…
MullenLowe London have won the full service account for World of Tanks, one of the most popular online games with 110 million users worldwide. World of Tanks, owned by Wargaming, saw pitches from two UK and two US-based agencies. MullenLowe will handle creative and MullenLowe MediaHub media planning and buying. The win marks MullenLowe’s return…
MullenLowe Group lands Sennheiser global integrated business account, covering creative, media and activation, will be handled in Boston and London. MullenLowe will handle strategy and creative development, media planning and buying will be led by MullenLowe Mediahub, while MullenLowe Open will be responsible for retail and customer experience activation. “Sennheiser is a company with a rich…
Bravery, Boldness and Simplicity… While it’s yet to be seen how specific industry predictions will present themselves at the Cannes Lions this June, it’s clear that this year’s jury presidents have their eyes, ears and brains trained on what could emerge as Grand Prix victors. Listening to jury presidents share their experiences with their judging colleagues during the festival is fascinating. There is…
Uber has appointed MullenLowe London to deliver a driver recruitment campaign. MullenLowe London won the brief – with activity to launch next year – after a competitive pitch that included VCCP and The & Partnership. The process was run through Creativebrief. The appointment follows Uber’s online campaign earlier this year to share its safety features. Irina Kondrashova,…
What the UK Can Learn From Japan’s Best Department Stores… Many retailers have boosted their investment in online, focusing on the customers’ digital journey with in-store experiences suffering as a result. But, as Peter Moody, managing director, London, MullenLowe Profero, explains in this piece for RetailTechNews, the same care and effort that is used online must be reinstated…
Adland dissects Yuval Noah Harari’s five threats to creativity The historian’s latest work presents a dystopian vision of our present. Here, we find out what those in the industry make of Harari’s predictions of an advertising-free future. So you’ve read Sapiens? You’ve all heard what the acclaimed historian Yuval Noah Harari thinks about creativity? In simple…
Many financial brands claim to have a greater conscience than the rest. But The Co-operative Bank stands out because their values, ethics and sense of purpose is what defines them. An ethical bank, for the people.
Excited, delighted and raring to go.
Next month will bring the latest roll call of advertising industry legends, when the IPA Effectiveness Awards winners for 2018 are declared. It’s a competition so gruelling that the evening not only celebrates the campaigns that have demonstrably paid back but also recognises their tenacious authors. Getting a campaign away at all these days seems…
