AkzoNobel Decorative Paints is pleased to announce the appointment of a new creative agency partner for the Global Marketing Organisation based in Amsterdam. MullenLowe Group has been selected as the best partner to deliver on AkzoNobel Decorative Paints’ growth objectives and business opportunities. The appointment follows an intensive and exciting competitive pitch process supported by…
Charlie Snow To Step Down After 17 Years MullenLowe Group UK today announces the appointment of Jo Arden, Strategy Partner at 23red, to the role of Chief Strategy Officer. Charlie Snow, who has held the role since 2010, will remain at the agency in a long-term handover. Jo will be responsible for leading the strategic…
Adweek, 23 February, 2017 Heart disease can strike and kill at any time. So, the British Heart Foundation is trying to hit viewers with its macabre message when they’re not expecting it. A new campaign from MullenLowe puts long-form copy on coffee cups, as well as more traditional but mundane media like bus and subway…
MullenLowe Group has been appointed Global Agency of Record by sloggi, part of Switzerland based Triumph Group, one of the world’s leading underwear and lingerie companies. The appointment follows a competitive pitch and is effective immediately. The win sees sloggi appoint their first global agency, part of their plan to re-ignite the brand as a…
In April we launched ‘Love at First Taste’ for Knorr – a social experiment that asked if the power of flavour can help us find love. It combined a provocative film, based on key insights about global millennial behaviour with an innovative profiling tool. In the film complete strangers were paired together based on their…
R3’s Global 40 report reveals how marketers and agencies keep the romance alive. The average lifespan of a marketer/agency relationship is 3.2 years, but Unilever has managed to work with challenger agency, MullenLowe Group, for 117. R3 reveals the secrets to this partnership and others in its first-ever Global 40 report. The marketing and agency-search…
New Management Line Up Following Dale Gall Promotion MullenLowe Group today announces the promotion of Buster Dover, Managing Director of MullenLowe Profero, to Managing Director MullenLowe Group in the UK. Buster Dover will report into Dale Gall, CEO MullenLowe Group UK. The appointment is effective immediately. In turn Peter Moody, Deputy Managing Director, MullenLowe Profero…
Campaign Magazine, 28 September, 2016 Western Union, the money transfer service, has appointed MullenLowe Mediahub to be its global media agency in a consolidated £250m account. The company has decided to consolidate its global offline and online media planning and buying, having used a roster of agencies on a project basis, including Vizeum for global…
We are delighted to announce that MullenLowe Group UK scooped up 3 BIMA awards at the renowned UK industry award ceremony last night. The BIMA Awards has been celebrating the best and most creative digital work in Britain for over 30 years, with a massive 33 honors across sectors and disciplines. MullenLowe London was awarded…
London, 5 September 2016: MullenLowe London’s ‘We Listen’ OOH campaign for Samaritans has been shortlisted for the prestigious Beazley Designs of the Year Awards 2016. Celebrating the best design from all over the world over the last 12 months, the nominees span six categories; architecture; digital; fashion; product; transport and graphics. The ‘We Listen’ poster…
31 August 2016, London: MullenLowe Group today announces the promotion of Dale Gall, CEO of MullenLowe Profero UK, to CEO MullenLowe Group UK. Gall will oversee the hyperbundled UK offering – MullenLowe London, MullenLowe Profero, MullenLowe Open and MullenLowe Mediahub in the UK. Gall will work closely with the existing leadership team including longstanding MullenLowe…
This year saw us host the 6th annual MullenLowe Nova Awards in conjunction with Central Saint Martins, one of the world’s leading arts and design colleges. The awards recognise and showcase the freshest new creative talent and aim to spot the next creative stars of the future by recognising and celebrating the innovators and risk takers….
