What the UK Can Learn From Japan’s Best Department Stores… Many retailers have boosted their investment in online, focusing on the customers’ digital journey with in-store experiences suffering as a result. But, as Peter Moody, managing director, London, MullenLowe Profero, explains in this piece for RetailTechNews, the same care and effort that is used online must be reinstated…
Many financial brands claim to have a greater conscience than the rest. But The Co-operative Bank stands out because their values, ethics and sense of purpose is what defines them. An ethical bank, for the people.
Excited, delighted and raring to go.
Next month will bring the latest roll call of advertising industry legends, when the IPA Effectiveness Awards winners for 2018 are declared. It’s a competition so gruelling that the evening not only celebrates the campaigns that have demonstrably paid back but also recognises their tenacious authors. Getting a campaign away at all these days seems…
Everyone has a point of view on the NHS. As one of the defining features of the UK, any new representation of it sparks debate. Being the guardian of that brand, even in a small way, is a job that none of us would take lightly. Which is why it’s important to address some of…
If marketing were a brand, it would need a relaunch. The exponential proliferation of activity over the past 10 years has led to marketing ‘pollution’… unwelcome, wasteful or even toxic activity that permeates all areas of society and gives marketing a bad name. When I first started working in marketing, UK advertisers tracked whether TV…
Our Chief Strategy Officer, Jo Arden, talks how businesses that behave badly can change, in order to become sustainable. I wrote a naively optimistic piece when they launched in the UK about how the sharing economy tapped into deeply human decency: that by sharing our cars (and more broadly, our homes, even our dogs) we…
We’re very pleased to share the news that we scooped three awards at the Ocean Outdoor Digital Creative Competition 2017 in London today. Ocean Outdoor offer unique, impactful and interactive Digital Out of Home advertising spaces. The awards showcase the best examples of bringing new and exciting experiences to consumers using Ocean’s portfolio of state…
Today, MullenLowe London announced the acquisition of independent creative shop 101. Founded in 2011 by Phil Rumbol, Laurence Green, Mark Elwood, and Steve Waring, 101 was recently named Silver medallist in the AdAge ‘International Small Agency of the Year’ awards, and was also nominated for four Marketing Society Awards for Excellence, making it the most…
Eurosport Digital appoints MullenLowe London as full service European agency after MullenLowe Mediahub leads “hyperbundled” team win. Media-led pitch leads to full-service appointment as Eurosport Digital continues expansion of direct to consumer business. 10 August 2017, London: Eurosport Digital, the direct to consumer business within Eurosport, Europe’s number one sport destination which is owned and…
MullenLowe Group is pleased to announce the acquisition of the strategic communications and PR agency salt. salt was founded in 2000 by Andy Last and Richard Cox together with founding employee Nicky Young. It is a multi-award winning agency with offices in London and Singapore. salt works with multinational companies including Unilever, ManpowerGroup, Givaudan and…
MullenLowe London have been appointed to handle the advertising for the National Trust, the leading conservation charity whose work to protect places for ever and for everyone is only possible through the support of supporters, donors and a membership base, which is now nearing 5 million; making it the largest conservation membership organisation in the…
