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Electoral Commission Scoops Excellence Award for Effective Marketing

We’re very proud to have picked up a prize at the Marketing Society’s Excellence Awards in the highly competitive ‘Effective Marketing Communications’ category, where our work for The Electoral Commission beat many others to be crowned winner. The major public awareness campaign to remind people to register to vote for the 2015 General Election sought…

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MullenLowe London Agency Of the Year At UK Effies

Very proud to announce that MullenLowe London was awarded Agency of the Year at the inaugural Effies Awards ceremony in London last night. Since 1968, the Effie Awards have honoured marketing effectiveness in more than 40 markets globally. The UK competition marks the arrival of Effies in the UK. MullenLowe London earned awards for all…

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U.K. Using Mild Humor to Ramp Up Referendum Turnout

The Wall Street Journal, 3 June, 2016 The U.K.’s election regulator wants people to register by Tuesday for this month’s vote on whether Britain should leave the European Union. That is why its TV and internet ads talk about a shiny penguin. “This type of humor is quirky and random, which could be described as…

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#RedrawTheBalance reaches 16 million

On March 15th we launched our #RedrawtheBalance campaign for the charity Inspiring the Future. The film, shot in a junior school in Kent, highlights how children view career opportunities through a gendered lens from as young as 5. When asked to draw pictures of a firefighter, surgeon and a fighter pilot, 61 pictures were drawn of…

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Flavor Is The Recipe For Love

Co Create, 26 April, 2016 The English nursery rhyme “Jack Sprat” is about a man who could not eat fat and his wife who could not eat lean meat. The inference being, this made them extra compatible because between them they “licked the platter clean.” Giant food brand Knorr’s latest campaign is claiming that the…

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39 Copywriters Receive Book Jackets for Novels They Haven’t Written

Adweek, 25 April, 2016 Some of the biggest creative names in advertising just received snail-mailed prototypes of book jacket designs … for novels they haven’t yet written. It’s all part of an ambitious call for entries for the Winston Fletcher Fiction Prize, an annual literary competition for authors working in the advertising industry. MullenLowe London created the…

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MullenLowe Leads Charge for ‘Modern Full Service’

Campaign Magazine, 14 April, 2016 Jonathan Fowles is now heading the UK arm of Mediahub as the group moves to a full-service model. When MullenLowe Group hired Jonathan Fowles as its first chief media officer in the UK in September last year, it stressed that it was only considering a media arm. Fowles’ role was to integrate…

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IPA Awards MullenLowe London CPD Gold For 3rd Time

MullenLowe London are delighted to have been awarded the prestigious CPD Gold Award at this year’s IPA Member’s Lunch. The rigorously judged award is designed to recognise agencies who have demonstrated a strong commitment to the Continuing Professional Development (CPD) accreditation scheme. This is the third time the agency has won having picked up the CPD…

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Winning Ways with Sir Clive Woodward OBE

On Tuesday 15 March the agency, our clients, friends and industry greats gathered together to hear the man, the myth, the legend Sir Clive Woodward OBE give a highly impressive and motivational talk on ‘The DNA of a champion’. As an agency our aim is to get an Unfair Share of Attention for our clients’ brands…

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Redraw the Balance Campaign Receives Widespread Coverage

Our ‘Redraw the Balance’ campaign for the charity ‘Inspiring the Future’ has resonated deeply since its launch. It’s thoughtful treatment of provocative fact has ensured that the campaign has received widespread coverage from major publications such as The Huffington Post, Mashable, Creativity and many more. One article was felt to be particularly significant. Vinta Marwaha Madill, an Operations Engineer…

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MullenLowe leads UK Effie Awards finalist entries

Campaign Magazine, 22 March, 2016 Thirteen entries have been shortlisted as finalists for the awards, which will recognise work that ran in the UK between 1 April 2014 and 30 September 2015. MullenLowe was shortlisted as a finalist three times: two for the MicroLoan Foundation and one for The Electoral Commission. Adam & Eve/DDB was…

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Persil deepens commitment to ‘critical issue’ of children’s playtime with film set...

Marketing Week, 22 March, 2016 Persil is hoping to bring about behavioural change by encouraging parents to “get out and get dirty with their children” as it evolves its ‘Dirt is good’ marketing strategy to focus on the worrying statistic that prisoners at a maximum security jail in the US spend more time outside than the average child….