'Bag it. Beat it.' is DLKW Lowe’s first campaign for the British Heart Foundation. Help thousands of little heroes get to school, just by filling a bag. Each bag donated funds life-saving heart research which helps children overcome congenital heart disease.

This was a truly integrated campaign, with DLKW Lowe creating radio activity and a series of online content. It was supported by retail marketing through Lowe Open as well as a brand new microsite, created by Lowe Profero.