Morrison and DLKW Lowe are launching a fully integrated Christmas campaign bringing together in-store activity, TV, radio and press advertising as well as two sponsorship deals; Global Radio’s Capital FM’s Jingle Bell and ITV’s Text Santa.

Featuring Ant and Dec and set to Yuletide classic “It’s Beginning to Look a Lot Like Christmas”, the campaign goes to the heart of what makes Christmas special; fresh food, families, great entertainment and traditions. For example, turning on the Christmas lights or eating that first mince pie, those festive occasions that will be taking place up and down the country in the build up to Christmas Day. Like a picture book, each scene brings to life the different stories of the characters as they sing the corresponding lines from the song.

The advert shows how Morrisons is helping its customers make Christmas special for their families. From the expertise it invests in its butchers, bakers, fishmongers and greengrocers to the great value it offers on fresh food and famous brands. Viewers will see the Fruited Panettone (£2) that Morrisons bakers will be preparing from scratch in store every day, the M Signature Bronze British Whole Turkey which starts from just £20, the fresh Brussels sprouts (69p / 750g) delivered to store within 48 hrs of being picked, the Build Your Own Gingerbread House Kit (£4.99) the children are decorating and even the Nutmeg jumpers (£12) Ant and Dec are wearing.

Nick Collard, Group Marketing and Customer Director said: “As our customers start to think about Christmas, they want to know it’s going to be magical and special for their families and we want to help make it special for them. We are really proud of our in-store experts that help to make Morrisons distinct and we know that our customers appreciate the great value we offer them on fresh food and famous brands, especially as Christmas approaches”.