We have worked with the National Blood Service for over 15 years, helping them to develop coherency across all their marketing communications, and ‘to inspire people to do something amazing and give blood’ (their core brand purpose).

Our Christmas 2013 campaign needed to address an important problem; giving blood is especially low on people’s list of priorities at Christmas – the time of year donations are needed the most. We created a short youtube ad that showed blood as this year’s ‘must have gift’. As a direct result of this campaign, the National Blood Service surpassed its blood stock target by 55% during the most needy period of the year.