DLKW Lowe won the global Lenovo Yoga account in May 2014. The first campaign, launches their new Yoga tablets and notebooks to global markets as part of a fully integrated campaign across TV, online, print, POS and outdoor media.

The three hero TVC’s of the campaign feature Ashton Kutcher, Lenovo’s Product Engineer, using the devices in a number of weird and wonderful scenarios to demonstrate the versatility of the product.