As General Manager, Buster leads the cross discipline team of Managing Partners in the day to day running of the agency. He uses his broad communications experience to build collaborative groups of specialists to work around clients business problems. He is also actively involved in a number of the agencies key accounts.
Buster started his career in a digital in the midst of the .com boom getting a taste for rapidly growing startups that he carried over to advertising agency VCCP where he was the 10th employee. He worked on the launch of o2 and subsequently as Account Director on this flagship IPA effectiveness account. He then moved to TBWA as pan European Account Director on the creatively prized Sony PlayStation Account.
16 months later the opportunity arose to move back into the digital space as Head of Digital at VCCP, growing the digital P&L for 3 consecutive years and finishing as Campaigns Digital Agency of the Year.
After travelling for 18months with his girlfriend, now wife, Kathy, Buster returned to take up the Managing Director position at Profero in June 2011 in the run up to its acquisition by MullenLowe. He continued in this role until October 2016 when he was promoted into his current position.
Buster is also on the board of the Royal Academy of Dramatic Art (RADA).